Achieving Success Under Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi has won numerous awards over the years for his successful career in banking. Today, as the president of Banco Bradesco SA this reputation does not seem to be slowing down. He has had quite a successful career that’ stems from the patience of working in one industry let alone one bank for over forty years. At Banco Bradesco SA his career growth is a true indication of what patience and persistence can breed.

Luiz Carlos Trabuco Cappi was first employed as a bank clerk at 18. This was an entry-level job which would then see him attend college in São Paulo de Marília where he graduated from the school’s Faculty of Philosophy, Sciences, and Letters. This would propel him to the next stage at the bank. Over the next fifteen years, he would take on various roles his breakthrough coming in his fifteenth-year on the job when he was appointed to head the marketing department. It was then that Luiz Carlos Trabuco Cappi was able to understand the responsibility that came with senior management positions. His work in the marketing department would be one of the most successful at the bank at a time when the bank was focused on an increased social presence and an openness geared towards better customer understanding.


The success in this role would propel him to CEO of the bank’s pension fund the Bradesco Vida e Previdência. He would hold this position for six years and was appointed managing director of the bank’s operations. Following this appointed Luiz Carlos Trabuco Cappi became one of the most likely candidates for the executive vice president’s position which came a year later.

By 2003 Luiz Carlos Trabuco Cappi had been appointed CEO of Bradesco Seguros the insurance of the bank. This title would bring out a lot of his visionary leadership skills, and by 2006 the bank had consolidated its grip on the Brazilian insurance market with 25 percent of all insured choosing Bradesco Seguros as their insurer. This success would instantly be recognized with awards coming in from all directions. He was awarded the Insurance Person of the Year, Business Sector Leader – Insurance and Pension Plan by Gazeta Mercantil Business Leaders Forum and the Business Personality of Insurance.

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